Hi, I’m Joanne!
I’m a freelance content writer who’s been writing about finance, property, insurance, personal finance and travel for over a decade.
What I do
Writing
I write articles, blog posts and other types of content that make complex concepts interesting and understandable, in line with SEO best practices
Copywriting
I give your brand a voice and promote your products in an engaging way
Copyediting
I transform existing content to ensure it is aligned to your brand’s voice
Photography
I supply visuals to accompany travel pieces that create an immersive reading experience
My bio
I began my freelance writing career in 2014. You can see some snippets from my portfolio here.
Over the years, I have written thousands of articles and blog posts aimed at educating readers on every topic imaginable in the personal finance, property and insurance spheres.
My work has included print and web copy, branded content and advertorials for numerous banks, insurers and startups in fintech and real estate, including:
- Banking and finance: HSBC, UOB, OCBC, Standard Chartered Bank, Maybank, CIMB, Western Union, Franklin Templeton
- Insurance: MSIG, AXA, NTUC Income, HL Assurance, Manulife, Prudential, Etiqa
- Personal finance: MoneySmart.sg
- Real estate: PropertyGuru, CommercialGuru, Figment.live, Home & Decor
- Trading: IG Asia, CMC Markets, City Index, State Street Global Advisors
- Newspapers: The Straits Times, The Business Times, Singapore Press Holdings
I hold an honours degree in law from the University of Melbourne. Prior to becoming a writer, I worked as a lawyer in Singapore handling real estate transactions.
Contact
Want to work together? Let’s connect through email at joanne.poh at gmail.com.